H&M is coming home this winter, with its new collaboration with British designer Erdem set to be released on 2nd November 9am. Erdem might not be as known to you, as H&M’s previous partners ‘Kenzo’ or ‘Karl Lagerfeld” as he’s previously only ever done womenswear, so its a perfect opportunity to grab a piece of record breaking fashion with Erdem’s very first menswear line, just in time for your BF this christmas.
It will be H&M’s 17th designer collaboration, with this year set to be soft, floral, elegant period designs. With Erdem taking influence from his teen memories “So much of the collection was actually quite personal and i found myself reflecting how we used to dress throughout high school”, so this release will not only make you a limited edition fashion owner, but will dress you in youth.
Erdem has also stated his sister was his main muse for this epic Erdem X H&M release, from her “Big Norwegian jumpers my sister used to wear with a tea dress and army boots” The perfect chic combo for this winter…Get ready girls they’re going to sell fast !
And its not just the girls, guys your in this too, with Erdem masterminding his very first mens line its going to be epic! Erdem told the fashion world “Tearing apart each of its components and putting them back together into a complete and timeless wardrobe. Yet it’s still so true to what I do in womenswear. Its contrast between the utilitarian and romantic is what I think I enjoy about it most.”
Because we all know “fashion is about being anything but boring” – Erdem